“He’s frank about what a challenge it is to convince people they need to invest in winter tires.
You can explain that all-seasons stop working below 40 degrees.
You can explain that you need winter tires in order to stop and turn on snow and ice.
Countless web videos demonstrate that, on snow and ice, an AWD car on all-seasons can’t out-accelerate a rear-wheel drive car on winter tires…
..But until people try them, they just don’t understand what a night and day difference we’re really talking about here. Rogers also notes one other finding from his decades of experience: “We know once a customer tries winter tires in real winter conditions, they’re never going to go back.”
Feel free to pass this link on to your friends, family, colleagues etc.. for safer and more efficient commutes to and from work and/or the mountains!